ROVE · BRAND + APP · Illustrative concept
Rove Mobility
Three transit modes, three visual languages. One route grammar now runs across signage, map, and app.
Problem
Bikes, metro, and rail each had a separate identity. Riders relearned the city at every transfer, and the app disagreed with the signs.
The call
One route grammar shared by signage, map, and app. The same line weight, marker, and label rule at 10 metres and 10 centimetres.
What shipped
What left the file
- 01Route grammar: line, marker, label, arrow
- 02Signage templates for platform, street, and vehicle
- 03Map style aligned with physical signage
- 04Mobile app with the same component library
- 05Motion rules for transfers and live updates
4 → 10 M
2.5×
Sign recognition distance
Concept target · not a client result
Acceptance bar
0
P1 defects at developer handoff
Edge states and tokens documented before sign-off
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