Independent designer

Good businesses deserve to be understood.

I help businesses turn what they do into clear brands, useful websites, and digital experiences people can trust.

Selected work

Good design gives people a reason to choose you.

MyHapp identity and mobile app screens on a yellow background
01

MyHapp

A health and fitness app designed and developed for a Swedish health company, bringing a ten-week food and exercise programme into everyday life.

App designBrand identityDevelopment
Namma Kitchen tablet POS displaying a beverage menu against a green background
02

Namma Kitchen

An unattended ordering experience for Namma Kitchen’s workplace cafeterias in Chennai, paired with a family of branded materials for the space around it.

Product designInteraction designGraphic design
Pavu Coffee identity applied to coffee packaging, cups, menus, and loyalty cards
03Coming soon

Pavu Coffee

A warm, contemporary identity for a specialty coffee brand, designed to feel distinctive from the shelf to the first cup.

Brand identityPackaging designArt direction
Northline Climate identity applied to an HVAC service van, workwear, hard hat, folder, and thermostat
04Coming soon

Northline Climate

A dependable identity for an HVAC company, built to stay clear and recognisable from the first call to the service van.

Brand identityVehicle graphicsPrint design
About

The person you meet is the person doing the work.

I'm Arul. I work with business owners and small teams on brands, websites, and digital products.

You work directly with me through the decisions, the design, and the build. I can stay with a project from its first outline to the last interaction.

What I can help with

Your business has moved forward. Let’s make it show.

01

Web design & development

From a first website to an online store or a complete redesign. I plan the pages, shape the content, and design and build a site around what your customers need to do.

02

Brand & graphic design

Create a recognisable identity and carry it through the materials you use every day. Logos, social graphics, pitch decks, and brochures, designed to work together or as individual pieces.

03

Apps & internal tools

Turn a product idea into screens you can test, or make a daily workflow simpler. I design app interfaces and prototypes, and build custom tools for the way your team works.

Working together

How a project runs.

  1. 01

    Listen

    Start with your business, your customers, and the part that needs attention. Agree on what a useful result would be.

  2. 02

    Clarify

    Agree on the scope, fee, and timeline before work begins. Know what’s included, what you’ll receive, and what can wait.

  3. 03

    Create

    Explore a direction with real content. Review it together, test the key decisions, and refine the details.

  4. 04

    Build

    Prepare the final assets or working site. Check the layouts, interactions, and handover before launch.

My measure of good design

People understand what you offer, trust what they see, and know what to do next.

What clients say

Words from people I've worked with.

Arul is a gifted designer with an amazing eye and the rare ability to deliver professional-grade work in hours. He often gets things right the first time, and somehow manages to improve already good designs. While there are plenty of designers, there are few who can output the quality Arul can.

Callum AmorFounder, CMU

Arul is an extraordinary website designer whose talent and creativity left me utterly amazed. From our initial conversation to the final product, his attention to detail, professionalism, and commitment to excellence shone through.

Priyanka MathiksharaFounder, VOLTAI

I've worked with Arul on a couple of projects now and really value his skills and abilities. He is confident and capable, offering exceptional product design work. He is quick to turn things around and very easy to collaborate with, which makes working with him seamless.

Lukas FreiOwner, Studio Frei Hair & Beauty

Arul brought a strong eye for detail and thoughtful design thinking to our brand. His work helped us create a website and visual identity that feels polished, distinctive, and true to who we are.

Dinah MageleneFounder, Oral Nexus Dentistry
A little clarity

Before you say hello.

It depends on the scope. Share what you have in mind and a budget if you have one. I’ll put together a fee and timeline for you to review before committing.

Yes. I can take care of the structure, visual design, development, and launch. We’ll agree on what’s included and what I’ll need from you at the start.

Absolutely. If your identity still feels right, we can build on it. You can also come to me for a single piece of design without taking on a bigger project.

Yes. I also take on branding, graphic design, app design, and internal tools. You can come to me for a single piece of work or a larger project.

Contact

Your business is good. Let’s make that obvious.

Tell me what you’re working towards. We’ll figure out where design can make a difference.