Close to the business. Hands-on with the work.
I work directly with business owners and teams, from figuring out the right problem to designing and building the final experience.
- LocationRemote · worldwide
- FocusBrand, websites, digital products
- Works withBusiness owners, founders, small teams
- ToolsFigma, code, working prototypes
How I work
Start with the situation. We look at what you have, where customers get stuck, and what needs to change. That gives the work a purpose before we choose a visual direction.
Review something you can use. I work in Figma and in the browser. Real content and working prototypes let us discuss how a design behaves as well as how it looks.
Keep the conversation direct. You speak with me, see the work as it develops, and give feedback along the way. We make the decisions together.
The scope can take a few forms.
- 01Web design & developmentCustom code, Framer, Webflow, Shopify · tested and launched
- 02Brand & graphic designBranding, rebranding, logos, print, presentations
- 03Apps & internal toolsApp design, prototypes, full-stack internal applications
Three things every piece of work has to do
Understand what you offer
If a customer cannot say what you do in a sentence, the design has not done its job yet.
Trust what they see
Consistency, honesty, and care in the details are what make a business feel safe to choose.
Know what to do next
Every page, screen, and message should leave someone with an obvious next step.
Your business is good. Let’s make that obvious.
Tell me what you’re working towards. We’ll figure out where design can make a difference.
hello@arulraaj.com